Vivo

Vivo

Vivo Logo
Vivo Logo

Vivo is a Chinese technology company that designs, develops, and manufactures smartphones, smartphone accessories, software, and online services. It was founded in 2009 in Dongguan, Guangdong, China. The brand uses Hi-Fi chips in its smartphones.Software developed by the company includes the Vivo App Store, iManager, and a proprietary Android-based operating system called Funtouch OS.

In 2012 Vivo released the X1. The X1 was also the first Vivo phone to use a Hi-Fi chip, developed by American semiconductor company Cirrus Logic. Vivo followed this up in 2013 by releasing the world’s first 2k-resolution screen phone, the Xplay3s.Other popular phones in the Vivo lineup include the X5Pro, the X5Max, and the Xshot.

Vivo joined the ranks of the top 10 smartphone makers in the first quarter of 2015 with a global market share of 2.7%. With research and development centers in Shenzhen and Nanjing, the company employed 1,600 R&D personnel as of January 2016. Vivo smartphones is currently the sponsor for the Indian Premier League editions 2016. Vivo smartphones has landed a sponsorship contract of 5 years for the Indian Premier League starting in 2017 and ending in 2022. Alongside this Vivo smartphones have 5 and 4 year sponsorship contracts with Indian Kabbadi League and FIFA respectively both ending in the year 2022.

Registered for the first time in 2009, Vivo has since become registered in over 100 countries around the world. Vivo began its international expansion in 2014 when it entered the Thai market. The company quickly followed this up by launching in India, Malaysia, Indonesia, Vietnam, Myanmar, and the Philippines.

In June, 2017 Vivo officially entered the Pakistan mobile phone market and currently it is one of the fastest growing smartphone brand in the country.

Marketing

In October 2016, Vivo became the title sponsor of the Indian Premier League under a two-year deal starting in the 2016 season. In July 2017, the deal was extended until 2022.

In June 2017, Vivo reached a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups. The company also became title sponsor of India's Pro Kabaddi.

Vivo currently has a sponsorship deal with the U.S. National Basketball Association in China, with Golden State Warriors player Stephen Curry endorsing the brand in China and the Philippines.