E FUN, a designer and marketer of mobile lifestyle products, entered the North American market in late 2010. Since then, E FUN has grown to be one of the leading tablet brands at retail, achieving top five market share by volume in 2016. Its ongoing product innovation and partnerships set E FUN apart from competitors and provide customers with unique out of the box experiences. Its product offerings include Android and Windows tablets. E FUN is headquartered in West Covina, California.