Primus Gaming is a Latin American gaming hardware brand—"Primus" comes from Latin for “first,” adorned with a π (pi) symbol on its emblematic shield. It offers a wide range of gamer-focused peripherals, including mice, keyboards, headsets, chairs, and mousepads. Notable for limited-edition designs such as Star Wars-themed collections, Primus delivers colorful aesthetics, RGB illumination, and esports-grade components. The brand has even provided gear to esports teams like Infinity Esports, enhancing visibility across competitive gaming in Latin America.