Vivitar, established in 1938 as Ponder & Best in California, is an American brand renowned for its photographic and optical equipment. Initially importing German and Japanese photo gear, Vivitar gained prominence in the 1970s with its Series 1 lenses, offering high-quality optics at accessible prices. Acquired by Sakar International in 2008, Vivitar has since expanded its product range to include digital cameras, mobile accessories, audio devices, and smart home technology, maintaining its legacy of affordable innovation.