OPPO Electronics Corp. (commonly referred to as OPPO) is a Chinese consumer electronics firm based in Guangdong. OPPO's major product lines include smartphones, Blu-ray players and other electronic devices. The brand name OPPO was registered in China in 2001 and launched in 2004. The company has registered the OPPO brand name in many parts of the world. OPPO is now known primarily for its smartphones, mainly targeting younger consumers.
According to IDC report, it was ranked as the number 4 smartphone brand worldwide in 2016, and was the top smartphone brand in China in 2016.
OPPO Myanmar, OPPO India, OPPO Philippines, OPPO Malaysia, OPPO Vietnam, OPPO Thailand, OPPO Sri Lanka, OPPO Pakistan, OPPO Bangladesh, OPPO Indonesia and OPPO Morocco are the regional divisions of OPPO, each designing products for their own regional needs.
OPPO Digital is an independently operated division of OPPO. Founded in 2004, it is based in Mountain View, California, United States. It is known for its universal upconverting DVD and Blu-ray Disc players. Its first product was the OPPO OPDV971H Up-Converting Universal DVD Player.