OPPO Electronics Corp. (commonly referred to as OPPO) is a Chinese consumer electronics firm based in Guangdong. OPPO's major product lines include smartphones, Blu-ray players and other electronic devices. The brand name OPPO was registered in China in 2001 and launched in 2004. The company has registered the OPPO brand name in many parts of the world. OPPO is now known primarily for its smartphones, mainly targeting younger consumers.
